Consumer goods

The transformation of consumer habits, the physical/digital integration of retail and of the entire supply chain, the growth of digital and e-commerce, as well as health and safety needs, plus the growing awareness of environmental sustainability issues, all contribute to continuous changes in the consumer goods industry. Against this constantly evolving backdrop, where optimisation of the customer experience plays a central role in business strategy, knowing how to innovate becomes imperative for companies wanting to grow and compete in the industry.